Podium Pursuit
Podium Pursuit · Performance Crowdfunding

Fund Your Passion

A Performance Crowdfunding Platform for Athletes and Federations

A structured funding engine built for high-performance athletes and national teams. Transparent, performance-linked, and designed to close the gap between qualifying and competing.

Fund Your Passion Payments
"This is not a donation. It is structured support for performance."
The Fund Your Passion Philosophy

What Is Fund Your Passion?

Fund Your Passion is a structured crowdfunding platform built specifically for high-performance athletes and national teams. It enables verified athletes and federations to raise transparent, performance-linked funding. This is not a generic donation platform. It is a professional funding engine designed to support competitive performance and long-term athlete development.

01

International Competition Travel

Getting athletes and teams to the events that matter, fully prepared.

02

Qualification Tournaments

Funding the campaigns that unlock a place on the world stage.

03

Training Camps

Structured preparation blocks tied to clear competition readiness.

04

Equipment and Performance Support

The kit, tools, and technical support behind elite performance.

05

Medical and Recovery Services

Keeping athletes healthy, resilient, and competition-ready.

06

Olympic, World and Continental Campaigns

Major event cycles backed by transparent, accountable funding.

Why It Exists

Across many sports, athletes and teams qualify for major international events but lack sufficient funding to prepare properly. Talent is not the problem. Access is. Fund Your Passion connects athletes and federations directly with their communities, supporters, and corporate partners in a structured, transparent way.

Verified Athlete and Team Campaigns
Transparent Cost Breakdowns
Clear Funding Targets
Structured Launch Strategy
Corporate Sponsorship Integration
Performance Accountability

Who It Is For

From individual athletes on a verified competitive pathway to national teams and the federations that structure their funding.

Individual Athletes

  • Rising Stars to Professionals
  • Verified competitive pathway
  • Clear event objective

National Teams

  • Continental or World Championship campaigns
  • Qualification cycles
  • Major event preparation

Federations

  • Structured funding initiatives
  • Transparent campaign management
  • Corporate match-funding opportunities

Latest Campaigns

Back Our African Champions Beyond the World Cup, Our Women's National Team on the Road to LA2028
South African Hockey AssociationSouth African Hockey Association

Women's Road to LA 2028

Reigning African champions, eight titles in a row. Back them through the World Cup in Belgium and the Netherlands, and into the qualification cycle that follows. Transparent, performance-linked, and built for the years between tournaments.

Back Our African Champions Beyond the World Cup, Our Men's National Team on the Road to LA2028
South African Hockey AssociationSouth African Hockey Association

Men's Road to LA 2028

African champions, and a squad with ten World Cup debutants. Back them through the World Cup in Belgium and the Netherlands, and into the qualification cycle that follows. Transparent, performance-linked, and built for the years between tournaments.

South African Hockey Association
R620k+
Raised in a Matter of Weeks
Proven Impact

The Hockey5s Success Story

South African Women's Hockey5s Team

In 2024, Fund Your Passion demonstrated its effectiveness through our successful campaign with the South African Women's Hockey5s Team, raising over R620,000 (40,000 US$) in a matter of weeks to support the team's World Cup Campaign. The team finished 4th overall.

This milestone validated Fund Your Passion as a credible, accountable funding mechanism capable of delivering real momentum in short timeframes.

← Back to Latest Campaigns South African Hockey Association · Podium Pursuit · Fund Your Passion

They Won It for Africa. Now Funded For The World Cup. Next, Let's Fund the Road Ahead.

Two Champion Teams, a World Cup Ahead, and the Years That Decide Everything After It

There are moments when a country gets to decide what kind of story it tells about itself. This is one of them.

In October 2025, in the heat of Ismailia, Egypt, both of South Africa's national hockey teams did something remarkable. The women beat Ghana 4:0 to claim their eighth consecutive African crown. The men dismantled Egypt 5:1 in the biggest winning margin ever recorded in a men's Africa Cup of Nations final, their seventh straight final triumph over the same rivals. Two teams. Two golds. One clean sweep for the country. And with those victories, both squads booked their places at the FIH Hockey World Cups in Belgium and the Netherlands this August.

They earned it on the pitch. They beat the continent to get there. What happens next is the part that has nothing to do with talent, and everything to do with us.

The Gap Was Never Really the Tournament

Every four years, an African athlete does something extraordinary and the world briefly wonders how many more there might be. The answer is: many more. We have never lacked talent on this continent. We have lacked a system that assumes talent will arrive and prepares accordingly.

So the pattern repeats. A team qualifies against the odds. A funding gap appears weeks out. The public campaigns, the federation appeals, and eventually the money arrives, usually late, usually once, and usually because someone made enough noise. The athletes compete anyway, often brilliantly. Then the tournament ends and everything resets to zero.

We are very good at emergencies. We have never built the thing that prevents them.

Elite results are not produced at tournaments. They are produced in the eighteen to twenty-four months beforehand, in training camps committed to a season ahead, in international fixtures against top-ten nations booked a year out, in sport science relationships held across seasons rather than assembled in a fortnight, and in athletes who can afford to stay in the system long enough to reach their peak.

None of that survives funding that arrives weeks before a departure date. A federation that cannot forecast cannot plan. A federation that cannot plan cannot develop. That is the cycle this campaign exists to break.

What Your Contribution Funds

Following the departmental allocation that funds both teams' participation at the World Cup, we are moving our focus to what happens beyond it.

Every contribution goes directly towards the things that turn a qualified team into a competitive one, through this World Cup and into the qualification cycle that follows it: international travel and tournament costs, accommodation and logistics, high-performance training camps, international competition exposure, and the sport science, conditioning, recovery, analysis, and kit that separate a good tournament from a great one.

It also funds the part nobody usually pays for: coaching and analysis capacity, athlete retention, and the junior pipeline feeding both national squads on the road to the 2028 Olympic Games in Los Angeles.

Who You're Backing: The Men

African champions who produced a performance for the ages in the final, defeating Egypt 5:1 in the seventh consecutive AFCON final between the two rivals.

This is a squad that balances deep experience with a new generation earning its first taste of the world stage. Captain Dayaan Cassiem leads on 99 caps and 36 international goals, alongside seasoned campaigners in Nic Spooner (87 caps), Tevin Kok (84), Sam Mvimbi (83), and Mustapha Cassiem (70). Behind them, a wave of debutants, Ayakha Mthalane, Cullin de Jager, Brendan du Toit, Carlon Mentoor, Damian Knott, Hans Neethling, Jamie Seale, Jared Cass, Kenton Melville, and Trevor de Lora, will pull on the green and gold at a World Cup for the first time.

They open against Spain on 16 August. This World Cup is the beginning of their cycle, not the end of it.

Who You're Backing: The Women

Reigning African champions, eight titles in a row, a record of continental dominance that few teams in any sport can match. Now they need a country behind them, for this World Cup and for the four years that follow.

Team Announcement Coming Soon
Both teams walk out in green and gold. Both walk out for all of us.

The Road to Los Angeles

The World Cup runs from 14 to 30 August. Then the tournament ends, the teams come home, and the two years that determine Olympic qualification for Los Angeles 2028 begin.

Nobody funds those two years. There is no line item for them, no news hook, no moment of national attention to respond to. They are the least visible period in any Olympic cycle and the most decisive, which is precisely why the gap lives there.

That window is what your contribution funds.

This Is Where You Come In

Crowdfunding only works when a community decides to move together. Not a handful of large cheques, but thousands of people who each do a small thing at the same time. That is the whole idea. The team behind the team.

So here is the ask, and it is a simple one.

If You Can Give

Give. Any amount. Every Rand genuinely counts, and every contribution moves a player closer to the start line in Belgium and the Netherlands, and to the preparation that follows.

If You Can't Give

Share. Send this to your family group. Post it to your club's WhatsApp. Tell the parents at your kid's Saturday hockey. Put it in front of the people who love this game and the people who simply love watching South Africans win. A share costs nothing and reaches someone a donation never would.

If You're a Coach, a Club, or a School

Rally Your People. Imagine every hockey club in the country putting these links in front of its members for a single week. That is how a nation carries a team through a cycle, not just to a tournament.

If You're a Corporate

Talk To Us About Backing The Cycle Rather Than The Event. Contributions are transparent, traceable, and directed at a category of need that has never had a dedicated source.

South African Hockey Association

Two Teams to Back

Back the Men Back the Women

Why It Matters Beyond the Medal

"When an African athlete stands on a world podium, the impact reaches far beyond the medal. It changes what young people believe is possible, what investors believe is fundable, and what the world believes about the continent. But podiums are not accidents and they are not produced by campaigns. They are the visible output of invisible years, and those years need funding that exists before anyone is watching."

Rebecca Eliot, Co-Founder of ProTouch

That is what is really on the table here. Not a plane ticket, and not a single tournament. A signal that South African sport can fund the quiet years as seriously as it funds the loud ones.

They believed in themselves in Ismailia. The next four years are where we find out what they can do with a country behind them.

Back Our African Champions. Power the Push. Share the Journey.

Terms of Use

Last Updated: 9 June 2026

These Terms of Use govern access to and use of the Podium Pursuit Fund Your Passion Payments Platform, operated by ProTouch Sports (Proprietary) Limited, within the Athlete Economy operating system. By creating an account, launching a campaign, or contributing to a campaign, the Participant accepts the terms set out below.

1. Definitions

Clause headings are for reference only and do not affect interpretation. Unless the context indicates otherwise, any gender includes the other, a natural person includes a legal person and vice versa, and the singular includes the plural and vice versa.

Agreement means this Agreement, as amended from time to time. Fund Your Passion is the Podium Pursuit crowdfunding platform operated and managed in South Africa by ProTouch Sports (Proprietary) Limited, Company Registration Number 2015/151949/07. Commencement Date is the date on which the Participant electronically accepts these Terms and Conditions.

Confidential Information covers all information of a confidential, sensitive or proprietary nature, including the terms of this Agreement, marketing and strategies, research, product plans, products, services, inventions, processes, formulae, technology and other information relating to either Party. Intellectual Property means a product of the intellect that has commercial value, including copyrighted property and intangible property such as patents, names of origin, methods and processes.

Law means common law, legislation, regulations and any subsidiary legislation prevailing from time to time in the Republic of South Africa. the Parties means Fund Your Passion, the Participant or Campaign Owner, and Supporters or Contributors, and their respective authorised agents and representatives.

Personal Information means information relating to an identifiable, living, natural person. Site or Platform means the fundyourpassion.protouch.africa website and any third-party payments application or website. Services means the Site and the services available through it. Participant or Campaign Owner means a person or association that utilises the Services to create a Campaign. Campaign means a fundraising campaign set up by a Participant or by ProTouch Sports on behalf of a Participant. Supporter or Fan means a person, company or association that contributes to a Participant's Campaign.

2. Usage

By using the Site and Services, the Participant agrees to the legally binding terms and conditions in this Agreement. We reserve the right to change these terms from time to time. If the Participant continues to use the Services after a change, the Participant accepts the new terms.

To register and create a Campaign, the Participant must be a minimum of 18 years of age. If the Participant is under 18, parental or legal guardian consent and supervision is required. On creating an Account, the Participant agrees that the information provided is accurate and correct, and agrees not to impersonate anyone else or choose names that are offensive or that violate anyone's rights.

Fund Your Passion is designed for athletes, teams and sports organisations pursuing high-performance competitive objectives. It is not designed for charity campaigns. We reserve the right to validate a Participant's age and information, and to cancel any Account or unpublish any Campaign that does not comply with these terms. The Participant is responsible for all activity on their Account and for keeping passwords confidential.

3. Standard Charges

The Fund Your Passion Platform makes use of third-party payment providers to route transactions and optimise the crowdfunding effect of the campaign. A fee of 5% is charged to the donating Participant at checkout to cover administration, marketing and payment provider fees. This is referred to as a "Donor Admin Fee" on the receipt. We reserve the right to adjust these fees from time to time.

On completion of the campaign we deduct any other fees agreed with the Campaign Owner, prior to settling the campaign funds to the authorised beneficiary.

4. Termination

The Participant may terminate their Account at any time. All provisions of this Agreement survive termination, including our rights regarding any of the Participant's content. We will use reasonable efforts to remove the Campaign from the Site in a timely fashion, at our sole discretion.

We reserve the right to reject, cancel, interrupt, remove, or suspend any Account at any time and for any reason. We are not liable for any damages as a result, and it is our policy not to comment on the reasons for any such action.

5. Campaign Owner Intellectual Property

By setting up a campaign on the Site, the Participant grants us permission to use or copy this content to promote it on our channels for maximum effect. The Participant is responsible for the content posted and agrees that it is accurate and correct. We reserve the right to edit, modify, reformat, excerpt, delete, or translate any content to make it effective, and such edits will be shared with the Campaign Owner.

Participant content shall not contain third-party copyrighted material or material subject to other third-party proprietary rights, unless the Participant has permission from the rightful owner or is otherwise legally entitled to post it. The Participant warrants that our use of their content will not infringe or violate the rights of any third party, including privacy rights, publicity rights, copyrights, contract rights, or any other intellectual property or proprietary rights.

6. Our Intellectual Property

The Parties agree to respect all of our intellectual property, information, and restrictions provided through the Services, and not to change, translate, or otherwise create derivative works of the campaign content.

Any Intellectual Property rights, including those contained in material or documentation prepared, created or authored for Fund Your Passion in terms of this Agreement, shall belong exclusively and in totality to Fund Your Passion.

7. Confidentiality

Except as allowed in this Agreement, the Parties undertake to ensure that all Confidential Information remains confidential and is not used for any purpose other than fulfilment of their respective obligations, or as required by Law. The Parties shall take all reasonable steps to ensure the safe custody and confidentiality of any Confidential Information.

Neither Party may disclose the other Party's Confidential Information. Confidential Information does not include information generally available to the public or known on a non-confidential basis, or which must be disclosed in terms of any Law. Neither Party may disclose the existence of the relationship between the Parties in any marketing or advertising without written authorisation. These confidentiality provisions survive termination.

8. Personal Information Authorisation

The Parties will have access to Personal Information as part of performance of the Services. Personal Information shall be treated as confidential and used only to provide the Services and as allowed by applicable Law.

The Parties shall ensure that their directors, members, employees, contractors and agents comply with these confidentiality provisions and any applicable Law, and shall comply with all applicable Law in respect of the storage and security of Personal Information. This clause survives termination.

9. Consumer Protection Act

The Parties understand that the Consumer Protection Act, 2008 ("CPA") promotes and advances the social and economic welfare of consumers in South Africa. To the extent that the CPA includes the actions of either Party, this Agreement may be amended to ensure compliance.

The CPA dictates a number of marketing practices, particularly in respect of direct marketing, which the Parties undertake to comply with. Where any other Law comes into being that may affect the rights and obligations of the Parties, the provisions of this clause shall apply.

10. Cession

Fund Your Passion may cede any and all of its rights or delegate its obligations under this Agreement, either absolutely or as security, to any other person without the written consent of the other Party.

11. Force Majeure and Limitation

Neither Party shall have any claim against the other (the "Affected Party") for any delay or failure to carry out its obligations arising from acts of God, war, terrorism, government, labour action or unrest, failure of suppliers or contractors, or any other cause beyond the control of the Affected Party.

Performance of the Affected Party's obligations is suspended for as long as the force majeure lasts, commencing on the date of written notice to the other Party. When the force majeure ends, this Agreement again becomes fully operative and the Affected Party immediately resumes performance.

12. Ownership and Use of Information

The Parties acknowledge that all records and information are owned by and remain the sole property of Fund Your Passion.

13. Indemnities

Each Party (the "Indemnifier") indemnifies the other against all and any Loss incurred or suffered in respect of, or caused by, any breach by the Indemnifier of its obligations under this Agreement, and which arises from the negligence, wilful default, or failure to comply with Law on the part of its employees or agents.

14. Disclosure

Fund Your Passion reserves the right at all times to disclose any information as necessary to satisfy any Law and, to the extent allowed in Law, to protect its rights or property.

15. General

This Agreement constitutes the entire agreement between the Parties with regard to the subject matter. No failure or delay by Fund Your Passion to enforce any provision constitutes a waiver. If any term is found invalid, unlawful, or unenforceable, it will be severable from the remaining provisions, which remain in full force and effect.

Each Party acknowledges that it does not rely on any representation, warranty or other provision except as expressly provided. This Agreement is governed by, construed, and interpreted in accordance with the laws of the Republic of South Africa. We may give the Participant notices by posting on the Site or by sending them to the Participant's Account or email address on file. All notices to us shall be sent via email to info@protouch.africa.

Acceptance

By creating an Account, launching a Campaign, or contributing to a Campaign on the platform, the Participant confirms that they have read, understood, and agreed to be bound by these Terms of Use.